Test-Driven Value Propositions: Using Lean Startup practices to define better customer value


Best 225 October 27, 2015 2:30 pm - 3:30 pm

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Blake DeBray

There are a lot of tools and practices that help Agile teams deliver value, but how do we identify the right value in the first place? Product Owners have the difficult job of representing the customers and making assumptions of what they want. These assumptions end up in a backlog and incremental delivery helps us test them. But what if we could test our assumptions of what customers want even faster and cheaper, especially when we are not even sure if we should build it?

In this talk, we will look at how we can use an experiment-driven approach to quickly and cheaply identify and test our assumptions on what is most important to customers.

You can download Blake’s presentation here Test-Driven Value Propositions!